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Etienne Udry

A group of people discussing digital transformation

More Than Technology: Building Digital Services That Inspire and Deliver

Digital transformation is more than just launching an app—it’s about rethinking how services are delivered to make them more accessible, efficient, and human-centered. At Apricot Digital Service, we combine service design, Agile project management, change management, and clear communication to ensure successful, sustainable transformations. Discover how leading organisations like SGS and Coca-Cola are setting the standard—and how we can help you do the same.

From Frustration to Satisfaction: The Case for Better Service Design

We’ve all experienced being stuck in a phone queue or searching for information online. These frustrations indicate poor service design. While only 1 in 10 dissatisfied customers voice complaints, many leave silently, sharing negative experiences. Understanding frustration versus dissatisfaction is key; frustrated customers feel powerless and less likely to seek resolution. Learn how effective service design can turn these frustrations into satisfaction and create experiences worth returning to. Read on!

Qu’est-ce que le “Vishing” et comment s’en prévenir

Le vishing est une technique d’escroquerie en ligne qui combine l’utilisation de la voix et de l’ingénierie sociale pour tromper les individus et leur soutirer des informations sensibles, telles que des numéros de carte de crédit, des identifiants de connexion ou des informations personnelles.