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Etienne Udry

A group of people discussing digital transformation

More Than Technology: Building Digital Services That Inspire and Deliver

Digital transformation is more than just launching an app—it’s about rethinking how services are delivered to make them more accessible, efficient, and human-centered. At Apricot Digital Service, we combine service design, Agile project management, change management, and clear communication to ensure successful, sustainable transformations. Discover how leading organisations like SGS and Coca-Cola are setting the standard—and how we can help you do the same.

A frustrated woman at the front desk

From Frustration to Satisfaction: The Case for Better Service Design

We’ve all experienced being stuck in a phone queue or searching for information online. These frustrations indicate poor service design. While only 1 in 10 dissatisfied customers voice complaints, many leave silently, sharing negative experiences. Understanding frustration versus dissatisfaction is key; frustrated customers feel powerless and less likely to seek resolution. Learn how effective service design can turn these frustrations into satisfaction and create experiences worth returning to. Read on!

A set of credit cards

What is “vishing” and how to protect against it ?

Vishing is an online scam technique that combines the use of voice and social engineering to deceive individuals and extract sensitive information from them, such as credit card numbers, login credentials, or personal information.

person using laptop computers

Strengthening cybersecurity for SMEs : A top priority

La sécurité informatique est cruciale pour les PMEs, qui deviennent des cibles privilégiées malgré leur perception de faible attractivité.

Manquant souvent de ressources pour se protéger, elles sont exposées à de nouvelles méthodes d’attaque adaptées à leurs moyens financiers.